Images in BAM!! may be cropped within the DAM.  To crop an image, first click on its card in the asset library, then click the Crop icon at the bottom-left of the Asset Details panel:



NOTE: If the image you are attempting to crop is published to an endpoint, you will be prompted with a warning:



The cropping dialog includes the ability to specify the Aspect Ratio to ensure the cropped image fits the appropriate screen types.   Setting the Aspect Ratio to Custom allows free-form cropping of the image.  Once the desired changes are made, click the Save button:



NOTE: Cropping an image changes how the image is viewed by BAM! users within the DAM or MST libraries, but the original underlying image is unchanged. Sharing the image, or publishing to a web endpoint & then accessing the public URL for that asset will display the original, full-sized image, rather than the cropped view.